Wednesday, September 28, 2011

D&G Closes Its Doors

D&G Closes Its Doors

D&G is closing its doors after 17 years of offering a sportier, youthful and less expensive take of its parent brand Dolce & Gabbana.  Founders Dolce and Stefano Gabbana announced the decision after D&G’s last runway show Thursday at Milan Fashion Week. The duo are interested solely in catering to luxury customers of their original label, a decision that marks their difference to the many other high-end brands that offer lower-priced lines at discount stores. They cite Chanel as a prime example of their goal image.

“We think that in order to work well, to be in the market for a long time, and to leave something after us, there must be only one brand and not two,” said Gabbana to Women’s Wear Daily.

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